The vast majority of online experiences start with a search engine. In fact, Imforza estimates that 93 percent of users do so.
This means that your customers are likely looking for businesses like yours right now, and if you’re using the right keywords, it can be easy to be there when they are.
How does SEO attract customers?
SEO improves your organic visibility on search engines such as Google, Bing, and Yahoo. This is done by optimizing your website-based SEO company on the core search terms that your audience is using to find you. This includes ensuring your website has a high-quality, mobile-friendly design and that the content on your pages is relevant to those search terms.
Search engine optimization also uses keyword research to identify the specific words your customers use to find your business. These keywords can then be incorporated into your web page title, meta description, URL, text, image file name, and the alt text on your images.
Another benefit of using SEO is that it can help you to get on the radar of complementary businesses that may not be directly competing with your company but serve a similar audience or customer base. This can lead to referrals which, in turn, can be a powerful way to grow your business.
Unlike paid advertising, which often stops working when the budget does, well-managed SEO can continue to deliver a high ROI over time. It can even be used to help nurture relationships with existing customers by bringing them back to your website over and over again.