Google’s SEO, or search engine optimization, is the process of improving the quality and quantity of traffic to a website through organic search results. By organic, we mean that the traffic came organically – that is, without any paid advertising or other intervention on the part of the webmaster. When you get the right traffic from these search engine result pages (SERPS), more traffic is generally better. This is because, natural or real traffic is less likely to convert to sales than paid advertising traffic, which means less money in the account for the webmaster.
In order to attract free and unpaid traffic, one of the best techniques to implement is SEO or search engine optimization AndresSEO. One way in which SEO can help in free and unpaid traffic generation is by increasing the listing positions of your web pages in major search engines, such as Google, Yahoo, and MSN.
Search Engine Optimization
This means that more people will potentially see your web pages and will click on them to visit your website. Of course, when you work with an experienced seo service provider, the possibilities for traffic generation through these major search engines are nearly endless. Another way in which SEO can help in internet marketing is by creating quality links from other websites and web pages, which will boost your own page’s rankings and bring you more visitors.
For those businesses who do not have time to focus on SEO efforts or cannot afford to hire a professional seo company, there is an alternative available to webmasters who want to improve their web presence and market their business online.
This method is called PPC or pay-per-click marketing, and this type of marketing involves paying each time someone clicks on a sponsored link on your site. In essence, every time someone clicks on this sponsored link, you will be charged a small fee. The great thing about this form of SEO is that it can bring you instant success since it works well in attracting leads and improving your search engine ranking.