The cost of Google Ads per click is determined by a variety of factors. The most significant factor is the industry you operate in. Certain industries, such as legal, accounting, and real estate, tend to have much higher CPCs than others. For example, a single client in the legal sector can be worth upwards of $1,000 or even $10,000. For these industries, a $50 CPC is a small price to pay for acquiring that client.
How Much is Google Ads Per Click?
Generally speaking, the average CPC for a Google Ad is between $25 and $150. The exact figure will vary depending on the client, industry, and location targeting. Businesses that make over a hundred thousand dollars per client may find that spending $40 per click on Google Ads is well worth it. On the other hand, businesses that operate within industries that have lower profit margins might find it hard to justify spending more than $10 per click.
Google Ads works like an auction system, where you bid on keywords that are related to your business. The highest-ranking ads appear first in the paid results. If you don’t win the bid, you won’t be able to advertise Google Ads vs SEO. The highest-ranking ads pay more per click, but only if they are clicked. To calculate your cost per click, simply divide the Ad Rank of the ad below yours by the Quality Score, and add one cent to the total.
Google Ads pricing varies depending on a number of factors, including your industry, current trends, and how well you manage your account. You should consult a Google Keyword Planner to see what your exact costs will be for a particular keyword.