21st World Newspaper Advertising Conference Roundup

By 24 – 25 February specialists shared their wisdom and expertise with over 200 delegates from all over the world.

Newspaper

Among the most heartening messages to come from this seminar was that paper advertisements still has a significant function to play in the general advertising industry. It appears that despite all of the focus digital advertisements will get paper advertising revenue remains promising. It is vital, but that paper companies don’t overlook electronic advertisements. The best strategy is to adopt a multi-media strategy.

Newspaper, News, Design, Schema

Among those speakers, Anders Berglund, Revenue Manager of the Swedish newspaper, Aftonbladet, stated, “Many of these earnings continue to be attached to publish products – it’s still possible to earn a good deal of cash from printing visit this. It’s necessary to get a focus on intriguing new releases and new products, but also continue to create the products that are established.”

Offering a vast selection of goods won’t only draw more subscribers but more advertisers. In seven decades, German paper, Die Zeit, has increased its flow by 19 percent and marketing revenue by 81 percent. Dr Reiner Esser, Die Zeit’s CEO, features the newspaper’s success to a growth approach which watched them comprise a specific section for students and school kids, in addition to family travel.

Eamonn Byrne, Founder and Manager, The Byrne Partnership in the united kingdom, stated that it is important for advertisers and newspapers to differentiate between trends and fashion. The implication being that now digital marketing is in vogue but paper advertisements is and will continue to become a thriving fashion. Byrne goes so far as to state that printing will dominate the future of marketing as more individuals consistently read papers than information on the internet.

1 potential reason that electronic advertising becomes so much press is because it is being pushed by a small but very vocal group of individuals. It is since they’re so loud they capture a good deal of focus, which provides the impression that news which makes it online things. However, the fact of the matter is that publish pushes the majority of the content and news online.

It is up to paper organizations to make sure that they remain relevant and maintain breaking news so they maintain attracting advertisers. At precisely the exact same time they ought to look to expand to other paths to remain applicable to all generations of readers.